Infographics
DESIGNER
Programs Used: Illustrator, InDesign, Photoshop
Brand: Cisco
Goal: explain the paid search process in a fun, concise way
Audience: larger revenue marketing team, unfamiliar with paid media
I used a comic strip format to illustrate an actual paid media path that my manager experienced. I designed the infographic and collaborated with my team on copywriting.
Brand: Cisco
Goal: illustrate the daily digital touch points of the average IT manager
Audience: larger revenue marketing team, unfamiliar with paid media
I worked with our paid social and display lead to illustrate how paid media targets and retargets content to their audience.
Brand: MommaStrong
Goal: quick reference guide to the changes that occur during menopause
Audience: menopause workshop participants
This infographic was provided to participants in the MommaStrong menopause workshop. I collaborated with the workshop team to determine the most useful information and designed the content with easy to understand icons.
Brand: MommaStrong
Goal: explain MommaStrong's unique fitness program and which category members fall into
Audience: new and existing members
I designed this roadmap to display on the MommaStrong website as a reference guide to new and existing members. Because the fitness program was targeted to mothers, their needs changed often, as members move in and out of pregnancy and postpartum periods.
Brand: Cisco
Goal: create a quick reference guide to global market region unique characteristics
Audience: paid media team
I highlighted the three market regions, pointing out the primary countries targeted and listed the basic dos and don'ts in advertising. My team referred back to this guide when developing ads directed at a specific region to ensure there was nothing offensive included in the creative and that the messaging would resonate with the audience.
Brand: MommaStrong FUEL
Goal: illustrate the path to joining the FUEL dietary program
Audience: subscription members
This guide was provided to new members so they could clearly understand the roadmap to the FUEL program.
Brand: College Dreams Consulting
Goal: illustrate the college admissions timeline
Audience: high school juniors and seniors
Using the CDC brand colors, I designed a concise and simple to read timeline showing the various steps in the college admission process.
Brand: College Dreams Consulting
Goal: design a roadmap explaining the college application path
Audience: high school juniors and seniors
I designed the icons and roadmap path describing the step by step process of applying to colleges. This document needed to be condensed to 8.5 x 11 letter size. The challenge was to fit the extensive information into a small format that was still clear and legible.
Brand: Valentia Artisan Skincare
Goal: design a simple infographic emphasizing the negative effects of over exfoliating skin
Audience: email subscribers
I used abstract illustrations to design a modern, clean email graphic to share with the Valentia customer base.
Brand: Valentia Artisan Skincare
Goal: simplify the Valentia line to six essential products and explain their purpose
Audience: email subscribers
Using product photos and brief descriptions, I created this quick guide to six essential clean beauty products to share with the Valentia customer base.
Brand: Salata Salad Kitchen
Goal: design an infographic emphasizing the steps Salata has taken to make their restaurants gluten free
Audience: dine-in customers and staff
I designed this infographic to be displayed for customers in the restaurant, as well as Salata kitchen staff. The goal was to ensure customers knew they were having a safe dining experience and to educate staff on gluten cross-contamination.
Brand: Myself
Goal: design a unique year in review family holiday card
Audience: friends and family
I designed my 2014 holiday card sharing my family's year, infographic style.