Hyperbiotics Editorial Style Guide
SENIOR DESIGNER
In an effort to standardize copywriting best practices, the Hyperbiotics editorial team requested a guide that the team could easily refer back to and also share with new writers when questions came up regarding how to treat basic grammar as well as scientific terminology. The managing editor provided the copy and style preferences which I laid out in a simple ebook. I often referred back to it when designing packaging and FDA labels to ensure I was following the style guidelines.
Programs Used: InDesign
The Simple Folk Wholesale Line Sheet
SENIOR DESIGNER
I designed this line sheet for The Simple Folk wholesale team. Each season, as new clothing lines were in development, the line sheet had to be updated. This guide was very labor intensive and tricky to lay out. Often the final clothing selection, sizes, colors, and photography were not finalized and ready until the very end, just before launch so much of the work was done on a very tight turnaround. However, the line sheet was a project I was very fond of designing. It was challenging and meticulous work that was very much appreciated while the team promoted the brand to global wholesalers.
Programs Used: InDesign, Photoshop